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Jose Ortega Y Gassett, The Revolt Of The Masses

CHAPTER I: THE COMING OF THE MASSES

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It is evident to the verge of platitude that the normal formation of a multitude implies the coincidence of desires, ideas, ways of life, in the individuals who constitute it. It will be objected that this is just what happens with every social group, however select it may strive to be. This is true; but there is an essential difference. In those groups which are characterised by not being multitude and mass, the effective coincidence of its members is based on some desire, idea, or ideal, which of itself excludes the great number. To form a minority, of whatever kind, it is necessary beforehand that each member separate himself from the multitude for special, relatively personal, reasons. Their coincidence with the others who form the minority is, then, secondary, posterior to their having each adopted an attitude of singularity, and is consequently, to a large extent, a coincidence in not coinciding. There are cases in which this singularising character of the group appears in the light of day: those English groups, which style themselves "nonconformists," where we have the grouping together of those who agree only in their disagreement in regard to the limitless multitude. This coming together of the minority precisely in order to separate themselves from the majority is a necessary ingredient in the formation of every minority. Speaking of the limited public which listened to a musician of refinement, Mallarme wittily says that this public by its presence in small numbers stressed the absence of the multitude.  Strictly speaking, the mass, as a psychological fact, can be defined without waiting for individuals to appear in mass formation. In the presence of one individual we can decide whether he is "mass" or not. The mass is all that which sets no value on itself- good or ill- based on specific grounds, but which feels itself "just like everybody," and nevertheless is not concerned about it; is, in fact, quite happy to feel itself as one with everybody else. Imagine a humble-minded man who, having tried to estimate his own worth on specific grounds- asking himself if he has any talent for this or that, if he excels in any direction- realises that he possesses no quality of excellence. Such a man will feel that he is mediocre and commonplace, ill-gifted, but will not feel himself "mass."  When one speaks of "select minorities" it is usual for the evil-minded to twist the sense of this expression, pretending to be unaware that the select man is not the petulant person who thinks himself superior to the rest, but the man who demands more of himself than the rest, even though he may not fulfil in his person those higher exigencies.

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