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Jose Ortega Y Gassett, The Revolt Of The Masses
CHAPTER I: THE COMING OF THE MASSES
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The gesture characteristic of his tribe consists in looking at the world with eyes wide open in wonder. Everything in the world is strange and marvellous to well-open eyes. This faculty of wonder is the delight refused to your football "fan," and, on the other hand, is the one which leads the intellectual man through life in the perpetual ecstasy of the visionary. His special attribute is the wonder of the eyes. Hence it was that the ancients gave Minerva her owl, the bird with ever-dazzled eyes. Agglomeration, fullness, was not frequent before. Why then is it now? The components of the multitudes around us have not sprung from nothing. Approximately the same number of people existed fifteen years ago. Indeed, after the war it might seem natural that their number should be less. Nevertheless, it is here we come up against the first important point. The individuals who made up these multitudes existed, but not qua multitude. Scattered about the world in small groups, or solitary, they lived a life, to all appearances, divergent, dissociate, apart. Each individual or small group occupied a place, its own, in country, village, town, or quarter of the great city. Now, suddenly, they appear as an agglomeration, and looking in any direction our eyes meet with the multitudes. Not only in any direction, but precisely in the best places, the relatively refined creation of human culture, previously reserved to lesser groups, in a word, to minorities. The multitude has suddenly become visible, installing itself in the preferential positions in society. Before, if it existed, it passed unnoticed, occupying the background of the social stage; now it has advanced to the footlights and is the principal character. There are no longer protagonists; there is only the chorus. The concept of the multitude is quantitative and visual. Without changing its nature, let us translate it into terms of sociology. We then meet with the notion of the "social mass." Society is always a dynamic unity of two component factors: minorities and masses. The minorities are individuals or groups of individuals which are specially qualified. The mass is the assemblage of persons not specially qualified. By masses, then, is not to be understood, solely or mainly, "the working masses." The mass is the average man. In this way what was mere quantity- the multitude- is converted into a qualitative determination: it becomes the common social quality, man as undifferentiated from other men, but as repeating in himself a generic type. What have we gained by this conversion of quantity into quality? Simply this: by means of the latter we understand the genesis of the former.