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Aristotle RHETORIC Complete

Translated by W. Roberts.

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128 pages - You are on Page 28

That, again, which is chosen by all is a greater good than that which is not, and that chosen by the majority than that chosen by the minority. For that which all desire is good, as we have said;' and so, the more a thing is desired, the better it is. Further, that is the better thing which is considered so by competitors or enemies, or, again, by authorized judges or those whom they select to represent them. In the first two cases the decision is virtually that of every one, in the last two that of authorities and experts. And sometimes it may be argued that what all share is the better thing, since it is a dishonour not to share in it; at other times, that what none or few share is better, since it is rarer. The more praiseworthy things are, the nobler and therefore the better they are. So with the things that earn greater honours than others-honour is, as it were, a measure of value; and the things whose absence involves comparatively heavy penalties; and the things that are better than others admitted or believed to be good. Moreover, things look better merely by being divided into their parts, since they then seem to surpass a greater number of things than before. Hence Homer says that Meleager was roused to battle by the thought of

"All horrors that light on a folk whose city

"is ta'en of their foes,

"When they slaughter the men, when the burg is

"wasted with ravening flame,

"When strangers are haling young children to thraldom,

"(fair women to shame.) "

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Reference address : https://ellopos.net/elpenor/greek-texts/ancient-greece/aristotle/rhetoric.asp?pg=28