What now was the subject and general character of these speeches? The national gift of eloquence was not wanting to the Italians of the Middle Ages, and a so-called 'rhetoric' belonged from the first to the seven liberal arts; but so far as the revival of the ancient methods is concerned, this merit must be ascribed, according to Filippo Villani, to the Florentine Bruno Casini, who died of the plague in 1348. With the practical purpose of fitting his countrymen to speak with ease and effect in public, he treated, after the pattern of the ancients, invention, declamation, bearing, and gesticulation, each in its proper connection. Elsewhere too we read of an oratorical training directed solely to practical application. No accomplishment was more highly esteemed than the power of elegant improvisation in Latin. The growing study of Cicero's speeches and theoretical writings, of Quintilian and of the imperial panegyrists, the appearance of new and original treatises, the general progress of antiquarian learning, and the stores of ancient matter and thought which now could and must be drawn from, all combined to shape the character of the new eloquence.